Your brand must attract and intrigue. It's more than just a logo, it represents the first impression and the continued experience your prospects and customers will have with your company. The vision statement should be aspirational and inspirational toward customers. Make sure that you have consistency, this is crucial as preferably you want the same message to be sent out to all customers around the world. Then you can start looking into the real purpose of the company and how you can dare to be different which will make you stand out and get you noticed.
Which strategy to follow?
Your brand strategy defines your personality and shows what you stand for. It represents the company’s image, the way their employees interact and deal with customers, the message they bring out from their company website, proposals and the campaigns they deliver and finally the customer’s opinion. All these things need to be taken into account when planning your strategy.
What differentiates you is not your logo, tagline, slogan or what your website looks like. Your differentiation is what you offer or do that sets you apart from other companies similar to you.
Branding is layered, sculpted and tested and the more meaningful people find your brand, the more they’ll be willing to pay for it. They will then invest in your brand emotionally and become more motivated to spread the word and this is exactly what you want. This is why you have to stand out from the crowd, be different and find an innovative way to promote yourself.
Brand positioning is the key of a marketing strategy. Having a strong brand positioning is the single feature that sets you apart from your competitors. The positioning is the base for developing and increasing the required knowledge and perception of the customers. It involves identifying the points of similarity and difference to create a proper brand image between you and your competitors.
The positionment can also be helped by a “SWOT” analysis. This is a very useful tool which can help you determine and look into the values of your company. They are put into 4 categories, strengths, weaknesses, opportunities and threats. The strengths are the characteristics of the business or project that give it an advantage over others, the weaknesses relate to the characteristics that place the business or project at a disadvantage relative to others, the opportunities are elements that the project could exploit to its advantage and finally the threats are the competitors that surround you.
After this analysis you can then look into moving forward and adapting your company's plan to these 4 criteria.
Building a credible and actionable strategic platform requires both a rigorous analysis and a creative synthesis. Your strategic platform gives you the essential foundation needed to express your brand in everything you say and do. It will motivate and direct your employees, and give your customers and partners a reason to connect with you.
Publicity for your brand
Make sure your brand is being seen in the right way. This is key to gaining new customers and expanding your name. You need to ensure sure you are using all the latest trends and are adapting to your audience's needs.
All Things Scene
Here at all All Things Scene, we can help you achieve your goals and ambitions that you envision for your business.
We provide all the elements and materials which you need when starting a new company or brand.
So get profitably seen with All Things Scene!