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 Prepare and Prevent.  Don't Repair and Repent.

 Prepare and Prevent.  Don’t Repair and Repent.

General Data Protection Regulation "GDPR".  It's Coming Fast!   Prepare and Prevent.  Don't Repair and Repent.

As your Social Media Marketing Agency, we're getting prepared for GDPR but need you to ensure you're prepared too; we would be remiss in not engaging with you to get you GDPR ready!  For example, did you know that you should be informing your customers we have access to your data?  Whilst the regulations are still being finalised, amongst other stipulations coming into force, there are at least three major questions you should be asking yourself and informing your clients of early in 2018:

  • Where is the data held?
  • Who has access to the data?
  • Where else is the data stored, such as a hard copy printed list?

Whilst, we appreciate this may cause loss of client data and, within some businesses and industries, the regulations will differ, being prepared and preventing any issues will ensure you are not repairing and repenting later.

What Else Is New?

Your Business and Social Media is a fruit tree.  One that has should have strong and awesome roots and one that's healthy and adorned with fruit whatever the season!   You've got the website for on-line presence.  You've got some, if not all Social Media Platforms.  We're going to remind you of a few of and what's new.

Facebook: As the largest social media platform, Facebook is continually evolving and it's hard to keep on top of changes. 2017 has seen some fundamental developments, not least the various options now open to business pages such as publishing articles or show casing a video as part of your header image, or even an invisible in-box - do you know you have one of those? We're sure you're not utilising your Facebook to it's full advantage and would love to guide you more!

Twitter:  One of the most significant changes on Twitter in 2017 has been character limit.Twitter's character limit is its hallmark; a stubbornly frustrating feature at times and those who have invested in using the social network have come to accept it.  Recently however, this character limit has now changed to a whopping 280 characters and, alongside that, any user handle ie @allthingsscene, additional link, or image, no longer counts towards those 280 characters!  You've now got the opportunity to express yourself a whole lot more!

LinkedIn Pulse:  If Facebook is the social network for sharing memes, LinkedIn is the social network for businesses and a must have for professionals.  LinkedIn, amongst other uses is strictly for exchanging knowledge and ideas and, now has the advantage to allow professionals such as yourselves to keep your finger on the Pulse.  LinkedIn has always provided the ability to showcase your business and 'advertise' however, you can extend your writing and promotion via the mobile app Pulse.  In short, any business professional with this App interested in blogs or reading articles pertaining to specific subject matter, can now find you and your business 'on the go'; just don't forget the hashtag!

Instagram:  Advertising and marketing your business just got massive!  2017 was the year where Instagram became a more dynamic and engaging platform, with far more creative tools and marketing tools to benefit your business.  It was and still is the fastest growing social media platform to aid promotion of a product or service.  By September of 2017, the mobile photo sharing network reached 800 million active users, up from 600 million in December 2016 and still it grows!  Not only that, you can link your Facebook page to your Instagram audience with greater ease and functionality.  Did you know, making a paid promotion through Facebook with a connection via your Instagram, your audience and impression rate will triple.  'A picture is worth a thousand words'; choose wisely and that image or video will reach ten thousand eyes or more.

Google: And so, finally to Google.  Google consistently changes and amends its algorithms and, obviously, in favour of Google!  However, if you and your business is set up correctly, Google will favour YOU and recognise you as 'trustworthy'; 'it' will be more inclined to rate you higher than others.

Did you know for example that your website should hold SSL certificate as a security measure.  This demonstrates that you are a legitimate site and not one to be ignored! Your site should be responsive and where possible, connected to as many social media streams as possible and/or, YouTube as a great added bonus (and second largest search engine on the Internet), as well as utilising Google Plus for business.

 

All this and much more, can ensure your Internet Shop Window is transparent to them, recognised  and found with much greater ease by YOUR customers and on TOP!

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Brand Identity

Brand Identity

Your brand must attract and intrigue. It's more than just a logo, it represents the first impression and the continued experience your prospects and customers will have with your company. The vision statement should be aspirational and inspirational toward customers. Make sure that you have consistency, this is crucial as preferably you want the same message to be sent out to all customers around the world. Then you can start looking into the real purpose of the company and how you can dare to be different which will make you stand out and get you noticed.

Which strategy to follow?

Your brand strategy defines your personality and shows what you stand for. It represents the company’s image, the way their employees interact and deal with customers, the message they bring out from their company website, proposals and the campaigns they deliver and finally the customer’s opinion. All these things need to be taken into account when planning your strategy.

Differentiation

What differentiates you is not your logo, tagline, slogan or what your website looks like. Your differentiation is what you offer or do that sets you apart from other companies similar to you.
Branding is layered, sculpted and tested and the more meaningful people find your brand, the more they’ll be willing to pay for it. They will then invest in your brand emotionally and become more motivated to spread the word and this is exactly what you want. This is why you have to stand out from the crowd, be different and find an innovative way to promote yourself.

Positionment

Brand positioning is the key of a marketing strategy. Having a strong brand positioning is the single feature that sets you apart from your competitors. The positioning is the base for developing and increasing the required knowledge and perception of the customers. It involves identifying the points of similarity and difference to create a proper brand image between you and your competitors.
The positionment can also be helped by a “SWOT” analysis. This is a very useful tool which can help you determine and look into the values of your company. They are put into 4 categories, strengths, weaknesses, opportunities and threats. The strengths are the characteristics of the business or project that give it an advantage over others, the weaknesses relate to the characteristics that place the business or project at a disadvantage relative to others, the opportunities are elements that the project could exploit to its advantage and finally the threats are the competitors that surround you.
After this analysis you can then look into moving forward and adapting your company's plan to these 4 criteria.

Platforms

Building a credible and actionable strategic platform requires both a rigorous analysis and a creative synthesis. Your strategic platform gives you the essential foundation needed to express your brand in everything you say and do. It will motivate and direct your employees, and give your customers and partners a reason to connect with you.

Publicity for your brand

Make sure your brand is being seen in the right way. This is key to gaining new customers and expanding your name. You need to ensure sure you are using all the latest trends and are adapting to your audience's needs.

All Things Scene

Here at all All Things Scene, we can help you achieve your goals and ambitions that you envision for your business.
We provide all the elements and materials which you need when starting a new company or brand.
So get profitably seen with All Things Scene!

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Incorporation of Company Branding and SEO

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasised that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimising for the company name is rather insignificant in most cases.

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Creating Killer Content – Dave Learns How!

Creating Killer Content – Dave Learns How!

Creating powerful and gripping content can be difficult, and if you don’t know where to begin then the task seems that bit more daunting. Dave was having this problem, but he really wanted to use a blog to keep his customers updated about the daily news of his business. After spending several hours attempting to write a decent opening paragraph, Dave started feeling useless. After spending a few more hours trying to turn his blog into something great and failing, Dave decided to give All Things Scene a call…

After explaining what he was having trouble with, Dave asked All Things Scene to give him some help with his blog. All Things Scene understood Dave’s problem, and gave him advice on how to craft a great blog as well as set up and write a few to get him under way. Firstly All Things Scene informed Dave that in order to start writing a blog, he would need to spend time thinking of a topic. This topic would be the base for the entire article, so it needs to be interesting and gripping. If you take time developing a strong topic, the article tends to flow better once you begin writing, and is more likely to engage with the readers. Next Dave was told that he would have to create a catchy title, something that will draw people’s attention. When you have your title, you will know what theme the blog will follow. It could be comical, serious or informative and the title will flaunt this.

Dave was starting to feel a bit more confident about starting his blogs, however All Things Scene still had a few more tips to share with Dave. They told him that he would need to make sure his opening lines were just as interesting as the title, because this is what will pull the reader deeper into the article. This can be done in many ways; asking a question, telling a story or saying something unexpected, just to name a few. After telling Dave to start the article with strong opening lines, All Things Scene showed Dave that he would have to make his points clear when writing the rest of the content for his article, you’re not writing a mystery novel, so make it simple for the reader to understand the point being made. Once a clear point has been made, Dave will need to add depth to it. There are lots and lots of ways to add depth to an article, for example; adding your opinion, looking at the opposite of your points, using quotation or examples. By adding depth to an article, you make the reader more interested in what has been written. Lastly, All Thing Scene let Dave know that he had to make sure his article was well polished. People don’t like spelling mistakes or grammatical errors, so it is important to double, triple or quadruple check the article and ensure there are zero mistakes. Get another person top check the spelling and grammar before publishing the post.

With all this information, Dave now knew exactly how to persevere in writing his own blogs. All Things Scene had provided Dave with enough knowledge to create his first decent blog. Dave knew that All Things Scene could write articles for him at realistic prices if he did struggle, and that they would do it to a timescale that suited Dave.

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A Challenge for Most Businesses is Knowing How to Retain Customers – Dave Learns How!

A Challenge for Most Businesses is Knowing How to Retain Customers – Dave Learns How!

A challenge for most businesses is knowing how to retain customers. It’s well known that bringing in new customers is much more costly than maintaining the ones that you already have, so Dave wanted to make sure he kept his customers coming back rather than letting them disappear after the first sale. Dave spent hours trying to brainstorm and plan ways to engage with his customers, but kept coming up empty. Dave decided to call All Things Scene, where he received helpful, tailored advice that was exactly what he needed. All Things Scene gave Dave several tips on how to retain his customers; Firstly they told Dave that he had to be reliable if he wanted his customers to be loyal to his business. Reliability is formed by creating a consistent product or service. Customers all want to receive the same product or service that a business promises to deliver. All Things Scene used the example of McDonalds to emphasize how reliability can be achieved. McDonalds have standardized all their products, so if you went into any of their restaurants around the World, you would always get the same Big Mac and fries. Dave was assured that reliability results in repeat business, because if he assures his customers that they will receive the same top-quality product or service every time they do business with him, then Dave will see an increase in their loyalty towards him. Dave understood exactly what All Things Scene meant, but this wasn’t the only advice they had for him.

Dave was informed that he would also need to make his products or services credible. Credibility is enhanced when you do exactly what you say you’re going to do – every time you do it. All Things Scene let Dave know that he shouldn’t try to hide anything from his customers. Customers understand that a business is there to make profit; it’s a bad idea to try and imply that you are only there for fun. Dave needs to provide clear value and remind his customers of this value. If they are already a customer, then being more credible will surely increase their loyalty towards him. All Things Scene went on to tell Dave that he will have to be responsive to his customer’s needs. He would have to share his customer’s sense of urgency. Provide them with easy access to information they will require, such as delivery schedules, tracking of shipments, or anything that Dave would need to supply. Dave could integrate this into his website if possible as people are coming to expect such access online. Otherwise he could end up with some nasty comments on his answering machine! Dave would need to have an aggressive customer recovery strategy. He has to be sure that all employees recognize the value of each customer and to teach them to recover potentially lost customers, even if the short-term cost may seem high. Showing his customers that they’re to his business is important to Dave in order to really increase how loyal they are to him. Lastly Dave was told to look for things that give customers difficulty and to solve them. Work to reduce customer paperwork (especially repetitious forms). Continuously simplify processes for the customer. Consider delivery alternatives. Ask for feedback about what is helpful or nonproductive. Listen to what the customer needs. The information Dave received from All Things Scene helped him to simplify his plan, and ensure he was making his customer’s come first which would help towards retaining their loyalty. All Things Scene had worked with Dave to understand exactly what he wanted for his business and were able to supply professional solutions without offering services that were unnecessary. Dave knew that this wasn’t the only thing All Things Scene could help him with, and knew he would always be able to rely on them for help if he needed it.

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