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 Prepare and Prevent.  Don't Repair and Repent.

 Prepare and Prevent.  Don’t Repair and Repent.

General Data Protection Regulation "GDPR".  It's Coming Fast!   Prepare and Prevent.  Don't Repair and Repent.

As your Social Media Marketing Agency, we're getting prepared for GDPR but need you to ensure you're prepared too; we would be remiss in not engaging with you to get you GDPR ready!  For example, did you know that you should be informing your customers we have access to your data?  Whilst the regulations are still being finalised, amongst other stipulations coming into force, there are at least three major questions you should be asking yourself and informing your clients of early in 2018:

  • Where is the data held?
  • Who has access to the data?
  • Where else is the data stored, such as a hard copy printed list?

Whilst, we appreciate this may cause loss of client data and, within some businesses and industries, the regulations will differ, being prepared and preventing any issues will ensure you are not repairing and repenting later.

What Else Is New?

Your Business and Social Media is a fruit tree.  One that has should have strong and awesome roots and one that's healthy and adorned with fruit whatever the season!   You've got the website for on-line presence.  You've got some, if not all Social Media Platforms.  We're going to remind you of a few of and what's new.

Facebook: As the largest social media platform, Facebook is continually evolving and it's hard to keep on top of changes. 2017 has seen some fundamental developments, not least the various options now open to business pages such as publishing articles or show casing a video as part of your header image, or even an invisible in-box - do you know you have one of those? We're sure you're not utilising your Facebook to it's full advantage and would love to guide you more!

Twitter:  One of the most significant changes on Twitter in 2017 has been character limit.Twitter's character limit is its hallmark; a stubbornly frustrating feature at times and those who have invested in using the social network have come to accept it.  Recently however, this character limit has now changed to a whopping 280 characters and, alongside that, any user handle ie @allthingsscene, additional link, or image, no longer counts towards those 280 characters!  You've now got the opportunity to express yourself a whole lot more!

LinkedIn Pulse:  If Facebook is the social network for sharing memes, LinkedIn is the social network for businesses and a must have for professionals.  LinkedIn, amongst other uses is strictly for exchanging knowledge and ideas and, now has the advantage to allow professionals such as yourselves to keep your finger on the Pulse.  LinkedIn has always provided the ability to showcase your business and 'advertise' however, you can extend your writing and promotion via the mobile app Pulse.  In short, any business professional with this App interested in blogs or reading articles pertaining to specific subject matter, can now find you and your business 'on the go'; just don't forget the hashtag!

Instagram:  Advertising and marketing your business just got massive!  2017 was the year where Instagram became a more dynamic and engaging platform, with far more creative tools and marketing tools to benefit your business.  It was and still is the fastest growing social media platform to aid promotion of a product or service.  By September of 2017, the mobile photo sharing network reached 800 million active users, up from 600 million in December 2016 and still it grows!  Not only that, you can link your Facebook page to your Instagram audience with greater ease and functionality.  Did you know, making a paid promotion through Facebook with a connection via your Instagram, your audience and impression rate will triple.  'A picture is worth a thousand words'; choose wisely and that image or video will reach ten thousand eyes or more.

Google: And so, finally to Google.  Google consistently changes and amends its algorithms and, obviously, in favour of Google!  However, if you and your business is set up correctly, Google will favour YOU and recognise you as 'trustworthy'; 'it' will be more inclined to rate you higher than others.

Did you know for example that your website should hold SSL certificate as a security measure.  This demonstrates that you are a legitimate site and not one to be ignored! Your site should be responsive and where possible, connected to as many social media streams as possible and/or, YouTube as a great added bonus (and second largest search engine on the Internet), as well as utilising Google Plus for business.

 

All this and much more, can ensure your Internet Shop Window is transparent to them, recognised  and found with much greater ease by YOUR customers and on TOP!

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Social Media Advantages

How Social media can help your business

Social media puts your business out there.

It allows your company to strengthen it's relations with users and keep a strong social engagement with your customers. Your content is easily visible to your current fans and followers and allows great publicity for your business.

Social media can introduce your company to a whole new and potentially prospective audience as well as allow you to communicate with your existing customer base easily and quickly.

It is easier and faster to keep connected

The internet and Social media are collaborating to make companies connect easier with their audience.  Today, company's have so many different social media applications to keep their connections with customers faster than ever. Businesses can connect to all sorts of applications such as Facebook, Twitter, Instagram and Youtube for example.

These allow customers to reach out and comment on your productivity or service, and this is exactly what you want, to receive instant feedback and opinions from customers so that you can improve your company and please them. These applications are fast and efficient to use and all are mobile friendly.

It helps find new customers and expand your audience.

Publicity is the key to gaining new customers and is exactly what social media does for you. Social media is one of the best ways to promote your company; it's a clear way to tell your audience exactly what you do and how you can help them. When trying to find new customers you need to make sure you consider certain criteria such as the content of your publicity.

This will ensure you are enticing the right audience and gaining customers the right way, which is pivotal for your business. When beginning your social media campaigns you want to attract your targeted audience, so at first make sure you are posting and tweeting the right things, for example, share knowledge, tweet advice, showcase service users with your social media and ensure that stats are viable.

These are the things that attract customers to you and get them to engage with you.

You must decide what platforms to use

You need to make sure that you consider your target audience's needs, but also take into consideration the popularity of social media application. You will find that the more popular ones will gain you the most success. However, there are many smaller, more niche outlets that are populated by people with specific interests and may benefit you more depending on your business. You need to look into the social media communication tools available and make sure that they enable you to interact quickly and efficiently with customers or followers.

This is also another criteria which businesses need to take into account, most people use these social media applications on their smartphones because it is more reliable and are a lot faster to use, so you need to ensure your website is mobile friendly

All Things Scene offer you the opportunity to let us take it into our own hands and bring you the best advantages you will find. We can develop a clear brand identity and materials to support your business, so get profitably seen with All Things Scene.

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Is Search Engine Submission Necessary?

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.

For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to information. This is the basis for the Google PageRank algorithm.

With all due respect, submitting your site to the search engines can’t hurt. Plus, it only entails about 5 minutes of added work assuming you only submit to the big guys. And once is enough… you don’t need to submit your site more than once. It doesn’t help or get your site crawled any quicker or more often.

It should be noted that submitting your site to Google, Yahoo, MSN, and many others doesn’t cost a fee. Many SEO companies assert that you need to pay to be indexed. This isn’t the case and I would stay away from these companies. They are money hungry and aren’t looking out for your best interest.

Would you ever consider going on a vacation across the country without bringing a map? It is hard enough to find your way in some places with a map. How hard would it be if you tried this adventure without one? Yet, this is exactly what people do every single day in the online world. They tried to build their own businesses online without having a roadmap to success. Then, after months or years of just wandering around online, they give up in frustration and quit. They walk away saying that the Internet doesn't work for them. The reason it didn't work is that they didn't pick up a map and follow it!

You don't have to end up lost in the online shuffle. Below I will give you ten steps to help you map out your course and get you started in the right direction. It isn't everything that you need to know by any stretch of the imagination, but it will give you a basic foundation to build upon.

Consider it your beginner's map to Internet marketing profits.

1. Choose a targeted market

The biggest mistake most people make when starting a business is that they choose a product and then try to find people who want to buy it. If that is the direction you are starting from on your journey, then you are going the opposite direction from your destination. Wise businesses operate from a different concept. They pick a market first, and then they pick a product those people are searching for. In other words, instead of trying to find leads to sell their product to, they find targeted leads and then ask them what they are wanting to buy.

Don't even consider starting a business until you know exactly where you are going to get your leads from. Think targeted customers first. Then, you can come up with a product for those individuals. Would you rather have 1,000 hits a day at your site of a general audience OR 10 hits a day of people who are desperate and willing to pay any price to buy your products? If you are smart, you will choose the people who are ready to buy!

2. Develop a Product

Next, you need to develop a product or service for this market. Don't just jump on the bandwagon of affiliate programs when you come to this step. There are three major ways to selling a product online:

a. You create your own exclusive product.

This is the best opportunity you have. If you develop your own product, you can pick it's price, sell reprint rights to others, set up an affiliate program, etc. Don't tell me you can't do this. Tens of thousands of innovative entrepreneurs have used their own information products to get their careers started. You can to.

Throughout your life, I am sure that there is something you have learned that you can share in a How-To product. Maybe you know someone else who has the right knowledge for a How-To product and you could offer to help them create a product if you both shared the rights to it. Don't just jump past this opportunity and say it can't be done.

b. You buy the rights to a product or you JV for an offline product.

You can buy the rights to successful products for $500 - $20,000. If someone else has created a product that you know your targeted market is interested in, offer them a large up-front fee for the rights to it. This way you can get your own product and never have to pay a penny in royalties. You can also search through magazines your targeted market reads and look for products people are selling. Then, give them a call and ask for the exclusive Internet rights to their product for a certain percentage of the profits or an up-front fee.

c. You join an affiliate program.

If you are just starting out online, this can be a good choice. You do have to keep in mind though that it doesn't offer quite the profit potential that creating your own product or obtaining rights to one has.When choosing an affiliate program, make sure that it is something your targeted market cannot be without. They absolutely have to have it. Also pay special attention to the profits you receive from each sale.

If you are only be paid 5% commissions on the sales of $10 books, you will only be making 50 cents per customer. It would take 2,000 customers just to product $1,000 in profits. You cannot make money like this online! Look for higher priced products and higher commissions...especially commissions in the 25% or higher range.

3. Create a USP

Create a Unique Selling Position for your product or service. Too many companies are just trying to be me-too companies online. You cannot be just like the next guy and expect to make a profit in a global economy. Just going to the next guy's web site to order is too easy for your customers.

You have to create a Uniqueness to your product or offer. What can you offer that no one else can? Can you offer better guarantees, better customer service, more technical support, faster shipping, or lower prices. Think of something that will set you apart from all of your online competitors and tell in complete detail what it is.

4. Pick a Domain Name and Hosting Service

The next step is to pick a domain name that describes your company, USP, and offer. Try to keep them as short and descriptive about your business as possible. Avoid using dashes or misspellings of your product. Both of these things will cause people to leave out part of your domain if they type it in. Someone else will be getting free traffic that you worked hard to obtain.

For hosting, I personally choose to use Virtualis since they have the Fastest customer service and technical support in the industry. Test them out. They will respond to you within the hour...anytime 24 hours a day. No other company I have ever been with has even come close!

5. Develop a Customer Friendly Site

The next step in the process is to develop your web site and put it up for the world to see. If you are planning to own a full-time Internet business, I recommend that you learn how to design the site yourself using one of dozens of programs which are readily available at any software store.

You will save so much money if you can do the work yourself on just the editing alone as your site grows. If your main business is offline and you are just adding a secondary income, then you may want to consider having a professional do your site for you.

When designing your site, keep the customer in mind always. Provide order forms for online credit card orders. Make all of the links easy to understand. Try to keep your site simple. Think like a customer, not the business owner.

Your customers are not nearly as interested in your business as you are. Make sure to put the benefits of your site and your USP right on top of the site. More than half of the web surfers never drop down past the first screen full of information. So, you have to give them the information they need as quickly as possible. The rules for any type of business are Benefits, Benefits, and more Benefits.

6. Offer a Freebie

One of the major keys to developing traffic and sales at your site is to always offer some type of freebie as a drawing factor. For example, I offer dozens of free reports, weather reports, news, and more. My greatest drawing factor throughout the past 8 months though has been the two free e-books which we offer on our site to people who subscribe to this newsletter.

You need to come up with a freebie no matter what type of business you are in. Create a free report and give it away. Add in a message board or some other type of CGI program on your site. Give a free demo of your software. Create something that you can give away for free on your site to draw in the visitors.

7. Start Your Own Opt-In List

Almost every full-time Internet marketer I know has developed their own Opt-in email list of some type. For most of them, it is a weekly newsletter they send out by email. For others, it may be a Tip of the Day. Other people might just have a list that they send out important updates to.

No matter what you choose to do, odds will be on your side if you concentrate on building a list of loyal email subscribers. Very rarely do customers purchase from you the first time they visit your site. Most of them will get on your list, hang out for a few weeks or months, and then they buy from you. They have to get to know you before they are willing to spend their money with you.

I have found that the most effective leads come from offline advertising. For example, you could purchase ads in a popular targeted magazine for your business. You could also purchase a postcard in one of the card decks. Start up a co-op and get 10 other people to advertise with you and run your own ads for free. Offline leads which come to your site often turn out to contain a much higher percentage of buyers than any of the online advertising methods.
Once you put our short 10 step outline together you have a basic map to creating your own Internet success story. You wouldn't consider going on a trip without a map. So don't try to go it alone online without a map.
Terry Dean's Brand New Fr-e eBook, "10 Quick and Easy Ways to Increase Profits to ANY Web Site Overnight!" Reveals More Time Tested Proven Internet Marketing Secrets Than 99% of the Paid Products Available...Showing You Step-By-Step How to Increase Your Traffic, Drop Your Expenses, and Drive Your Profits Through the Roof

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Planning to Market Your Business and Basic Marketing Strategies – Tips for Dave!

Planning to Market Your Business and Basic Marketing Strategies – Tips for Dave!

What marketing strategies work for businesses today? What are the best ways to get customers to know about a business, contact them or make a purchase? Finding the right marketing strategies for a small business has always been challenging, but the growing number of marketing channels makes it even more difficult to decide what marketing strategy to use. So, what is the best way of promoting your company? Unfortunately, there is no guaranteed marketing idea that will send a steady stream of customers to your door. No matter what your business does, you must use multiple techniques to attract and keep customers.

Firstly you will need to identify who your target market is. It’s no good planning an amazing marketing strategy with no idea who you want to aim at. What type of person will buy the product or service? How old is the person likely to buy it? How much money will they need? Where are they most likely to look for this product? There is a myriad of profiles that your ideal customer might be. Narrowing down the target audience for specific marketing strategies will help make them more successful at gaining the customer you want.

You have to promote what the customer wants to buy. Most of the time a customer will not want the service you perform; they want a solution to a problem or the benefit that the service provides. For example, with a plumber, the customer doesn’t really care about plumbing; they just want their leaky pipe fixed. If you need help finding out what your customer’s want to buy, ask them. You can use this information to get better results from your marketing by focusing on specific problems your service solves or benefits you provide. Making yourself a trusted resource to your customers and prospects will help when your marketing plan goes live. Customers like to buy from people they know and trust, and don’t like being ‘sold’ a product. Become a trusted source by providing information to help customers make a good choice, rather than forcing a sale of something the customer doesn’t want, they’ll be less likely to trust you or provide you with any more custom. Setting up professional profiles can really help with a marketing strategy.

It’s a well known fact that a huge number of the public use public media. Set yourself or your business up on LinkedIn, Twitter, Facebook and Google+ and include a link to your website on all of these pages. If you meet a potential prospect and they happen to lose your business card, if they type your name into a search engine they will be more likely to find you through social media. You can also use discussion groups to put across useful information or resources, widening the chance of a bigger audience for any marketing campaign.

Now to start with actual marketing techniques, the most basic would be to write articles to post onto your website. Although this may not attract people, it will help once people to come to the business. Well written, expert articles can help the credibility of your business; as long as the articles are related to your products or your services they will have a better impact. Don’t be afraid to include an ‘about the author’ section to give customers a little bit of information about yourself, or whoever wrote the article.

A really simple way to start marketing is with brochures or flyers, you can print off a small amount and hand them out in the local area, attend some membership group meetings and hand them out here if allowed. It might seem like a basic and flawed method for finding customers, but if you start locally, you are onto a winner!

Volunteering to speak at local business groups, which are always in need of interesting speakers to attract members to their meetings, can really help attract other business to you if you’re B2B based. Talk a little about yourself and what your business specialises in, but mostly focus on the audience’s information needs and problems they want solving. Use your social media presence to connect with people. Tweet, mention, comment, like, link to your articles, use others articles. Just staying active on social media can be a really effective way of marketing. Social media can help grow your name and get you speciality seen by the customers you want to see it. As well as social media you can use email to stay in contact with people and grow your name, don’t be afraid to ask for recommendations, get your name out there. Having a fully functioning and attractive website is the perfect way to show you are a legitimate business and using your website to promote your business can also be a very good technique for marketing. As a majority of people will use the internet to find any product or service they need, making sure that your website is running smooth and is great at grabbing attention will be key to marketing well. A poorly organised, slow and boring website will give a very bad opinion to customers about your business.

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Finally, never stop marketing. Once business starts coming in, it’s easy to think that you can ease off of marketing or networking yourself, but this would be a massive mistake. In order to keep customers coming in regularly, you need to keep the pressure up on your marketing strategy.

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A Challenge for Most Businesses is Knowing How to Retain Customers – Dave Learns How!

A Challenge for Most Businesses is Knowing How to Retain Customers – Dave Learns How!

A challenge for most businesses is knowing how to retain customers. It’s well known that bringing in new customers is much more costly than maintaining the ones that you already have, so Dave wanted to make sure he kept his customers coming back rather than letting them disappear after the first sale. Dave spent hours trying to brainstorm and plan ways to engage with his customers, but kept coming up empty. Dave decided to call All Things Scene, where he received helpful, tailored advice that was exactly what he needed. All Things Scene gave Dave several tips on how to retain his customers; Firstly they told Dave that he had to be reliable if he wanted his customers to be loyal to his business. Reliability is formed by creating a consistent product or service. Customers all want to receive the same product or service that a business promises to deliver. All Things Scene used the example of McDonalds to emphasize how reliability can be achieved. McDonalds have standardized all their products, so if you went into any of their restaurants around the World, you would always get the same Big Mac and fries. Dave was assured that reliability results in repeat business, because if he assures his customers that they will receive the same top-quality product or service every time they do business with him, then Dave will see an increase in their loyalty towards him. Dave understood exactly what All Things Scene meant, but this wasn’t the only advice they had for him.

Dave was informed that he would also need to make his products or services credible. Credibility is enhanced when you do exactly what you say you’re going to do – every time you do it. All Things Scene let Dave know that he shouldn’t try to hide anything from his customers. Customers understand that a business is there to make profit; it’s a bad idea to try and imply that you are only there for fun. Dave needs to provide clear value and remind his customers of this value. If they are already a customer, then being more credible will surely increase their loyalty towards him. All Things Scene went on to tell Dave that he will have to be responsive to his customer’s needs. He would have to share his customer’s sense of urgency. Provide them with easy access to information they will require, such as delivery schedules, tracking of shipments, or anything that Dave would need to supply. Dave could integrate this into his website if possible as people are coming to expect such access online. Otherwise he could end up with some nasty comments on his answering machine! Dave would need to have an aggressive customer recovery strategy. He has to be sure that all employees recognize the value of each customer and to teach them to recover potentially lost customers, even if the short-term cost may seem high. Showing his customers that they’re to his business is important to Dave in order to really increase how loyal they are to him. Lastly Dave was told to look for things that give customers difficulty and to solve them. Work to reduce customer paperwork (especially repetitious forms). Continuously simplify processes for the customer. Consider delivery alternatives. Ask for feedback about what is helpful or nonproductive. Listen to what the customer needs. The information Dave received from All Things Scene helped him to simplify his plan, and ensure he was making his customer’s come first which would help towards retaining their loyalty. All Things Scene had worked with Dave to understand exactly what he wanted for his business and were able to supply professional solutions without offering services that were unnecessary. Dave knew that this wasn’t the only thing All Things Scene could help him with, and knew he would always be able to rely on them for help if he needed it.

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