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Social Media Advantages

How Social media can help your business

Social media puts your business out there.

It allows your company to strengthen it's relations with users and keep a strong social engagement with your customers. Your content is easily visible to your current fans and followers and allows great publicity for your business.

Social media can introduce your company to a whole new and potentially prospective audience as well as allow you to communicate with your existing customer base easily and quickly.

It is easier and faster to keep connected

The internet and Social media are collaborating to make companies connect easier with their audience.  Today, company's have so many different social media applications to keep their connections with customers faster than ever. Businesses can connect to all sorts of applications such as Facebook, Twitter, Instagram and Youtube for example.

These allow customers to reach out and comment on your productivity or service, and this is exactly what you want, to receive instant feedback and opinions from customers so that you can improve your company and please them. These applications are fast and efficient to use and all are mobile friendly.

It helps find new customers and expand your audience.

Publicity is the key to gaining new customers and is exactly what social media does for you. Social media is one of the best ways to promote your company; it's a clear way to tell your audience exactly what you do and how you can help them. When trying to find new customers you need to make sure you consider certain criteria such as the content of your publicity.

This will ensure you are enticing the right audience and gaining customers the right way, which is pivotal for your business. When beginning your social media campaigns you want to attract your targeted audience, so at first make sure you are posting and tweeting the right things, for example, share knowledge, tweet advice, showcase service users with your social media and ensure that stats are viable.

These are the things that attract customers to you and get them to engage with you.

You must decide what platforms to use

You need to make sure that you consider your target audience's needs, but also take into consideration the popularity of social media application. You will find that the more popular ones will gain you the most success. However, there are many smaller, more niche outlets that are populated by people with specific interests and may benefit you more depending on your business. You need to look into the social media communication tools available and make sure that they enable you to interact quickly and efficiently with customers or followers.

This is also another criteria which businesses need to take into account, most people use these social media applications on their smartphones because it is more reliable and are a lot faster to use, so you need to ensure your website is mobile friendly

All Things Scene offer you the opportunity to let us take it into our own hands and bring you the best advantages you will find. We can develop a clear brand identity and materials to support your business, so get profitably seen with All Things Scene.

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A Challenge for Most Businesses is Knowing How to Retain Customers – Dave Learns How!

A Challenge for Most Businesses is Knowing How to Retain Customers – Dave Learns How!

A challenge for most businesses is knowing how to retain customers. It’s well known that bringing in new customers is much more costly than maintaining the ones that you already have, so Dave wanted to make sure he kept his customers coming back rather than letting them disappear after the first sale. Dave spent hours trying to brainstorm and plan ways to engage with his customers, but kept coming up empty. Dave decided to call All Things Scene, where he received helpful, tailored advice that was exactly what he needed. All Things Scene gave Dave several tips on how to retain his customers; Firstly they told Dave that he had to be reliable if he wanted his customers to be loyal to his business. Reliability is formed by creating a consistent product or service. Customers all want to receive the same product or service that a business promises to deliver. All Things Scene used the example of McDonalds to emphasize how reliability can be achieved. McDonalds have standardized all their products, so if you went into any of their restaurants around the World, you would always get the same Big Mac and fries. Dave was assured that reliability results in repeat business, because if he assures his customers that they will receive the same top-quality product or service every time they do business with him, then Dave will see an increase in their loyalty towards him. Dave understood exactly what All Things Scene meant, but this wasn’t the only advice they had for him.

Dave was informed that he would also need to make his products or services credible. Credibility is enhanced when you do exactly what you say you’re going to do – every time you do it. All Things Scene let Dave know that he shouldn’t try to hide anything from his customers. Customers understand that a business is there to make profit; it’s a bad idea to try and imply that you are only there for fun. Dave needs to provide clear value and remind his customers of this value. If they are already a customer, then being more credible will surely increase their loyalty towards him. All Things Scene went on to tell Dave that he will have to be responsive to his customer’s needs. He would have to share his customer’s sense of urgency. Provide them with easy access to information they will require, such as delivery schedules, tracking of shipments, or anything that Dave would need to supply. Dave could integrate this into his website if possible as people are coming to expect such access online. Otherwise he could end up with some nasty comments on his answering machine! Dave would need to have an aggressive customer recovery strategy. He has to be sure that all employees recognize the value of each customer and to teach them to recover potentially lost customers, even if the short-term cost may seem high. Showing his customers that they’re to his business is important to Dave in order to really increase how loyal they are to him. Lastly Dave was told to look for things that give customers difficulty and to solve them. Work to reduce customer paperwork (especially repetitious forms). Continuously simplify processes for the customer. Consider delivery alternatives. Ask for feedback about what is helpful or nonproductive. Listen to what the customer needs. The information Dave received from All Things Scene helped him to simplify his plan, and ensure he was making his customer’s come first which would help towards retaining their loyalty. All Things Scene had worked with Dave to understand exactly what he wanted for his business and were able to supply professional solutions without offering services that were unnecessary. Dave knew that this wasn’t the only thing All Things Scene could help him with, and knew he would always be able to rely on them for help if he needed it.

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